Pinocchio's Pizza & Subs on Winthrop Street observed its 60th year in business this week, a milestone noted by staff and customers in photographs taken at the counter on July 17, 2026. The shop remains a feature of the neighbourhood lunch scene, serving Sicilian-style pizzas alongside other menu items.
Continuity in service and offering
Photographs from the day show owner Adam DiCenso taking orders and plating slices while staff prepared and sliced trays of Sicilian pizza. Team members captured in the coverage include Edin Toro, shown ladling tomato sauce, and Daniel Marin, pictured handling cooling trays and slicing pizza. The images reflect a hands-on, service-oriented operation that continues to serve steady midday custom.
- Owner: Adam DiCenso
- Menu focus: Sicilian pizzas highlighted in coverage
- Staff seen: Edin Toro, Daniel Marin
Local significance
Small, long-running food businesses contribute to neighbourhood character and economic life. Pinocchio's longevity, documented in the July 17 images, underscores the role of independent restaurants in providing familiar gathering places and steady employment. The photographs—credited to photographer John Walker—capture lunchtime activity and menu items such as tomato-and-basil and pepperoni Sicilian pizzas that continue to draw customers.
| Item | Detail from coverage |
|---|---|
| Date of coverage | July 17, 2026 |
| Location | Winthrop Street, Cambridge |
| Anniversary | 60 years in business |
What readers should know
For residents, the milestone is a reminder of the resilience of independent food businesses amid changing retail and dining trends. The coverage offers a snapshot of day-to-day operations—staff preparing and serving Sicilian pizzas at lunchtime—and reflects how local patrons continue to support a long-established shop.
Photographs showing active service during the lunch period and the variety of pizzas on offer give a clear indication of the shop’s continued popularity. The images and captions document both the people who run the business and the food that sustains it, presenting a concise record of a neighbourhood institution reaching its 60th year.
