Holly Willoughby is stepping back into the spotlight with a fresh project built for the streaming era. The former co-host of ITV’s daytime staple This Morning will debut Holly Willoughby Together on YouTube beginning July 28, with new instalments arriving twice a week across YouTube and other social and digital channels.
What the new series promises
Billed as a multi-platform lifestyle format centred on everyday stories and practical takeaways, the series is designed around five recurring elements that reflect the TV personality’s interests—from conversation to the kitchen:
- In-depth conversations with real people and notable names
- Cooking segments with accessible, at-home guidance
- Fashion and beauty features
- Health and wellness insights
- Laid-back hangouts with celebrity guests
Among the first wave of visitors to the set: actor and cookbook author Stanley Tucci, Spice Girl Emma Bunton, and Canadian comedian and writer Katherine Ryan. Episodes will be published on YouTube and extended to social platforms and unspecified “digital streaming platforms,” according to the show’s description.
The production and the people behind it
The series is produced by Hungry Bear Media, the company led by Willoughby’s husband, Dan Baldwin. The outfit is best known for delivering the BBC’s hit revival of Gladiators. With the new venture, Willoughby is embracing a direct-to-audience model that bypasses traditional broadcast slots in favour of on-demand viewing and shareable clips.
“I’m so proud of the work all the team who make ‘Together’ have put into this exciting new project. We’ve had a lot of fun developing it and look forward to seeing what you think.”
Key viewing details at a glance
| Premiere date | Publishing cadence | Primary platform |
|---|---|---|
| July 28 | Two episodes per week | YouTube |
While representatives did not specify additional services beyond YouTube and social media, the show is positioned as a flexible, digital-first property designed to travel across feeds where audiences already spend time.
Why it matters now
Willoughby became one of the U.K.’s most familiar daytime faces during her long run on This Morning. She left the programme in 2023 after a turbulent stretch of headlines within the show’s orbit, including a public outcry over perceptions of queue-jumping during Queen Elizabeth II’s lying-in-state in 2022, and the subsequent unraveling of co-host Phillip Schofield’s career in 2023 following personal controversies. Willoughby was not implicated in those matters, but the period marked a clear break from the daytime fixture.
Her pivot to a creator-led lifestyle brand mirrors a wider trend: established TV figures increasingly use open platforms to test formats, build communities and keep control of release schedules. For viewers, that means free, on-demand access and an easy follow on mobile—no set-top box or broadcast window required.
What Canadian viewers can look forward to
Beyond the global draw of Tucci and Bunton, the guest list includes Katherine Ryan, the Canadian-born comic and actor with a devoted fan base on both sides of the Atlantic. That, paired with the show’s everyday-living focus—food, fashion, beauty and wellness—should resonate with audiences in Canada looking for approachable ideas and familiar faces. Expect conversational episodes that favour practical advice and real-life stories over studio polish.
How to watch and follow
Viewers can catch the premiere on YouTube on July 28, with fresh drops rolling out twice weekly. Clips and extras are slated for social media, and additional digital services may host segments as the rollout expands. For those building a watchlist, the format’s short, regular releases make it easy to dip in for recipes, recommendations and interviews as they land.
