IMAX is partnering with China’s Goer Dynamics to create an IMAX-branded in‑vehicle entertainment platform aimed at the premium electric-vehicle market, with commercial production slated to begin before the end of 2026.
What the system will offer
The joint platform will marry Goer Dynamics’ automotive hardware and cockpit technology with IMAX’s cinema expertise to deliver a tailored, immersive viewing environment inside vehicles. Key technical features announced by the partners include a fold-down 4K HDR display, a multi-dimensional acoustic array intended to reproduce cinematic sound, and ambient-light adaptation to preserve picture quality in changing driving conditions.
- Modular configurations to suit different vehicle models and trim levels
- Flexible speaker layouts and equipment packages to simplify integration
- Marketing focus directed at premium automotive manufacturers in China
“Autonomous driving technology is expected to increase demand for advanced in-car entertainment,”
The remark came from Daniel Manwaring, chief executive officer of IMAX China, who suggested buyers will pay greater attention to immersive systems when choosing vehicles. Tony Jiang, chairman and CEO of Goer Dynamics, framed the deal as a natural extension of his company’s background in acoustics and intelligent cockpit solutions.
Industry context and company footprints
Goer Dynamics, formed in 2020 and part of the Goer Group, owns audio labels such as Dynaudio and Libratone and reports supplying in-vehicle entertainment systems for nearly three million new-energy vehicles. IMAX, meanwhile, continues to operate a global exhibition network: as of 31 March 2026 it listed 1,865 cinema systems across 91 countries and territories.
| Company | Notable figures | Area of expertise |
|---|---|---|
| IMAX | 1,865 systems; 91 countries (as of 31 Mar 2026) | Cinema-grade audiovisual technology, content presentation |
| Goer Dynamics | Nearly 3 million NEV systems supplied; founded 2020 | Automotive acoustics, intelligent cockpit hardware |
The partners unveiled the collaboration at a signing event in Qingdao, signalling a clear geographic priority: marketing the new platform to premium automakers in China. The emphasis on modularity indicates the system is being pitched not as a single-spec bolt-on, but as a suite that can be customised across vehicle classes and trim levels.
Implications for entertainment and mobility
The move reflects broader industry trends where advances in vehicle automation and cabin design are reshaping expectations for in-car media. For film and entertainment companies, embedding branded viewing experiences in vehicles represents a new distribution and brand-extension channel. For automakers, the appeal lies in offering a distinctive, value-added amenity that could influence purchasing decisions in a competitive premium EV market.
How quickly such systems will appear in consumer vehicles will depend on final integration work with automakers, regulatory approvals for in-car displays and audio, and market acceptance of in‑cabinet entertainment as a priority for buyers. The companies’ target of commercial production within 2026 sets a clear timetable for the industry to watch.
